We are new in this and this is the very first time we are using a tracking software to track our email sent out via our mailing list. From this scenario, we extract the whole list of users from the database who verified their email, as you do not want to send to mail that would most probably bounce back. About 7k subscriber was sent and 133 clickthrough our links. This is a list which was never sent out any mail at all, and we had quite a high bounce rate because some email is no longer valid today. If taken out the bounced email, the email have a success rate of slightly more than 2%. Which is still an additional traffic and bring some return users.

Overall, we find email marketing very interactive as we could have a joint effort with some companies to push certain advertisements and at the end, it would all benefit the users.